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Soho Live Studios

Three stages in Soho. Live music every week.

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© 2026 Soho Live Studios Ltd. 41 Great Windmill Street

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Soho Live Studios · Brand · noindex Backstage
SOHO, LONDON · BRAND GUIDELINES

A stage, not a poster.

Team-facing brand home for building Backstage tools, Onstage pages, show listings, decks and production assets. Compact, useful, and easy to scan, with the richer component examples kept where they help production.

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01 / Hierarchy

Colour With Intent

Each layer carries a role. Foundation structures. Yellow signals. Purple accents. Stages contextualise. None of them compete.

Foundation
Black, White, Greys / Silver. Structure. Clarity. Premium across all formats.
Soho Yellow: Brand Signal
Highlights, icons, decorative lines, logomarks. Never a background. Attention. Signal. Energy.
Oscar's Purple: Accent
Key accent and secondary brand colour. Atmosphere. Culture. Nightlife.
Discovery and Stage
Context and programming only. Stage identity. Not brand-defining.
02 / Colour

The Full Palette

Locked from the 26 Soho Brand Guidelines PDF. Pages stay black; swatches, photos and event marks carry the saturation.

Digital palette4 tones
Soho Yellow#FEE300Brand signal only. Never a page background.
Ella Aqua#73FBECEditorial asides and footnotes.
Dizzy Pink#FC38A1Gradient blends and artwork accents.
Oscar Purple#42136FDeep accent. Nightlife and culture.
Print supporting4 tones
Soho Mustard#F3C412
Soho Mint#BDE5A9
Soho Grape#D781F4
Soho Sky#7992E6
Stage colours4 venues
Alfie's#BA4857Programming context only.
Jack Solomons#577357
Discovery Stage#6B4488
Piano Bar Soho#B6986C
Discovery palette6 tones
Boxing Red#B33347
Spotlight Green#2E7874
Selector Buff#D4975B
Discovery Orange#F07252
Purple Accent#691DB1
03 / Typography

Three Type Voices

Inter for display titles. Rethink Sans for reading. Special Gothic for caps labels and overlines.

Title HeadingInter Black
SOHO LIVE
Heading OneRethink Sans 700
Three stages in Soho.
Heading TwoRethink Sans 600
Live music, every night.
Heading Three (Caps)Special Gothic Expanded
Show Listings
BodyRethink Sans 400

The room holds two hundred. The mic is live at seven. The band hits at eight. The club breathes below, and the kitchen sends up bread on white plates.

04 / Spacing

Eight-Point Rhythm

Base unit 8px. Rhythm does the work a line would. There are no horizontal rules in this system.

--sp-18 px
--sp-216 px
--sp-324 px
--sp-432 px
--sp-548 px
--sp-780 px
--sp-9128 px
05 / Buttons

Small, Bold, Rounded

Pill-rounded. Weight 700. Off-white primary. Gentle lift on hover. Four variants cover the whole product.

Variants
Sizes
With Icon
06 / Inputs

Soft-Rounded Fields

Purple focus ring. Strong weight on labels. Rounded to match the button family.

GO
07 / Tags & Status

Pills With Patience

Slow fade on hover. Default runs brighter for legibility. Stage-specific colours for venue context only.

Stage Tags
DEFAULT SOHO YELLOW OSCAR'S PURPLE ELLA AQUA
ALFIE'S JACK SOLOMONS DISCOVERY PIANO BAR
Status Labels
BOOK NOW LIVE TONIGHT NEWLY ADDED COMING SOON
08 / Callouts

Quiet Emphasis

Thin vertical colour bar. Small Special Gothic label in light grey above the paragraph.

Yellow = Brand Signal Only

Highlights, icons, decorative lines, logomarks. Stage and discovery palettes carry programming variety. They do not define the brand.

Oscar's Bar

The purple accent flags content that belongs to the upstairs bar: cocktails, members, after-hours programming.

Editorial Aside

Aqua is used for editorial asides and footnotes inside long-form journal posts and archive entries.

Hard Rule

Never use Soho Yellow as a page background. Never centre body copy. Never introduce horizontal rules.

09 / Highlights

Inline Colour, Used Sparingly

The night begins with a brand signal, widens into the main room, and opens again upstairs in Oscar's Bar. The kitchen runs until midnight, the last set lands around 23:45, and the door closes when the room says so.

10 / Icons

Line, Monochrome, Consistent

Stroke icons at 1.5px. Never filled. Hover reveals white. Use at 24px or 32px only.

MIC
MUSIC
EVENTS
TICKET
MEMBERS
STAR
LIST
SEARCH
LOCATION
DATE
TIME
DRINK
11 / Hero Card

Full-Page Hero Component

The Hero Card is the full-width top-of-page component. Animated radial gradient backdrop, dot pattern overlay, large display title with staggered word rise, subtitle, and two CTA buttons.

Soho, London

Live Music.
Every Night.

Three stages. Hundreds of artists. One neighbourhood.

12 / Gradient Swatches & Feature Panel

Gradient Swatches and Feature Panel

Gradient Swatches are the approved colour blends for show cards, hero backdrops and artwork. The Feature Panel is a gradient-bordered content block used for CTAs and featured content.

Oscar × Dizzy

A Stage
in Soho.

The flagship gradient. Purple deepens into pink, with a cool aqua edge. Used on marquee heroes and membership artwork.

Approved Blends
Oscar × Dizzy
#42136F → #FC38A1
Oscar × Ella
#42136F → #73FBEC
Purple Haze
Oscar → Grape → Dizzy
Skyline
Oscar → Sky → Mint
Dawn
Dizzy → Discovery → Mustard
Holographic
Pastel mesh
Discovery Palette
Ember
Boxing → Discovery → Warm
Forest Stage
Jack → Spotlight → Ella
Goldfield
Mustard → Selector → Boxing
Standard Gradient - Feature Panel Border

linear-gradient(120deg, var(--ella), var(--oscar) 45%, var(--dizzy))

Used on Feature Panel border and Membership Card featured tier.

13 / Show Card

Show Card: Portrait & Landscape

Three formats: landscape (16:9), wide (21:9), portrait (2:3). Four background types. Three content levels. Full card is always the link.

Landscape · Photo
Wide · Gradient + Pattern / Photo with Vignette
Portrait · Gradient / Photo / Photo + Vignette
14 / Listing Row

Listing Row

Stage colour on spec labels (DOORS, SHOWTIMES, STAGE) and as a 4px bottom line. Values stay white. No left-border highlight.

WED 15 APR

Louise Messenger × Alex Bryson

The Cocktail Set · Piano Bar at Red Room Studios
Doors18:30
Showtimes19:30-22:30
StagePiano Bar
From£20
BOOK NOW
SAT 18 APR

Saturday Selector

Record Store Day · Vinyl Showcase · Jack Solomons Club
Doors20:00
Showtimes21:00-02:00
StageJack Solomons
From£15
BOOK NOW
15 / Membership Card

Membership Card: Tiered Pricing

Featured tier uses a 4px gradient border. Most Popular pill sits below the price. Checklist reads as information, not interactive.

Friend
£0/month
  • Newsletter
  • Public Line-Up
  • Early RSVPs
SIGN UP
Patron
£120/month
  • All Member Perks
  • Season Tickets
  • Private Hire Credit
  • Backstage Invites
ENQUIRE
16 / Photography

Photography Brings the Colour

Images carry the saturation so the page doesn't have to. Arrow links to full gallery. Slide to browse.